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Available for work
Brand & UI/UX
Designer based
in London
Brand & UI/UX Designer based in London
Hi, I’m Kael Mercer – a UI/UX and brand designer crafting seamless digital experiences that engage audiences, elevate brands, and drive real results.
Hi, I’m Kael Mercer – a UI/UX and brand designer crafting seamless digital experiences that engage audiences, elevate brands, and drive real results.
Kael Mercer®
Portfolio
Selected Projects
Real-world results from startups, creators, and brands. Built with clarity, intention, and a touch of motion.
About Me
About Me
Kael Mercer
Kael Mercer
Kael Mercer
Fueled by curiosity and a love for intentional design, I craft digital experiences that blend aesthetics and strategy—turning ideas into interfaces that resonate, convert, and leave a lasting impression.
Fueled by curiosity and a love for intentional design, I craft digital experiences that blend aesthetics and strategy—turning ideas into interfaces that resonate, convert, and leave a lasting impression.
Fueled by curiosity and a love for intentional design, I craft digital experiences that blend aesthetics and strategy—turning ideas into interfaces that resonate, convert, and leave a lasting impression.
10+
10+
10+
Years Experience
Years
Experience
Years Experience
200+
200+
200+
Projects Completed
Projects
Completed
Projects Completed
98%
98%
98%
Satisfaction Rate
Satisfaction
Rate
Satisfaction Rate
Independent Designer
Self-Employed
2024 - Present
Partnering with founders and creative teams to craft memorable, high-converting websites and identities. Focusing on clarity, storytelling, and conversion-driven design tailored to each client’s unique goals and audience.
Creative Lead
Formly Agency
2023 - 2024
Oversaw creative direction across web and brand projects for modern DTC brands. Managed a team of designers, delivered polished client work, and developed scalable systems for faster, more consistent execution.
Product Designer
LevelUp Labs
2022 - 2023
Owned full product design for a mobile-first health tracking app. Led user research, created interactive prototypes, and iterated fast with real feedback to improve usability, engagement, and overall user experience.
Junior UI Designer
Pixel North Studio
2021 - 2022
Joined a fast-paced team designing responsive UIs for early-stage SaaS startups. Focused on dashboards, wireframing, and learning to design in component systems while collaborating closely with developers to streamline implementation.
Brand Designer
Freelance
2020 - 2021
Worked with small business owners to craft thoughtful brand identities from scratch. Built strong foundations in typography, color theory, and layout while learning to communicate design value with clarity and confidence.
Independent Designer
Self-Employed
2024 - Present
Partnering with founders and creative teams to craft memorable, high-converting websites and identities. Focusing on clarity, storytelling, and conversion-driven design tailored to each client’s unique goals and audience.
Creative Lead
Formly Agency
2023 - 2024
Oversaw creative direction across web and brand projects for modern DTC brands. Managed a team of designers, delivered polished client work, and developed scalable systems for faster, more consistent execution.
Product Designer
LevelUp Labs
2022 - 2023
Owned full product design for a mobile-first health tracking app. Led user research, created interactive prototypes, and iterated fast with real feedback to improve usability, engagement, and overall user experience.
Junior UI Designer
Pixel North Studio
2021 - 2022
Joined a fast-paced team designing responsive UIs for early-stage SaaS startups. Focused on dashboards, wireframing, and learning to design in component systems while collaborating closely with developers to streamline implementation.
Brand Designer
Freelance
2020 - 2021
Worked with small business owners to craft thoughtful brand identities from scratch. Built strong foundations in typography, color theory, and layout while learning to communicate design value with clarity and confidence.
Independent Designer
Self-Employed
2024 - Present
Partnering with founders and creative teams to craft memorable, high-converting websites and identities. Focusing on clarity, storytelling, and conversion-driven design tailored to each client’s unique goals and audience.
Creative Lead
Formly Agency
2023 - 2024
Oversaw creative direction across web and brand projects for modern DTC brands. Managed a team of designers, delivered polished client work, and developed scalable systems for faster, more consistent execution.
Product Designer
LevelUp Labs
2022 - 2023
Owned full product design for a mobile-first health tracking app. Led user research, created interactive prototypes, and iterated fast with real feedback to improve usability, engagement, and overall user experience.
Junior UI Designer
Pixel North Studio
2021 - 2022
Joined a fast-paced team designing responsive UIs for early-stage SaaS startups. Focused on dashboards, wireframing, and learning to design in component systems while collaborating closely with developers to streamline implementation.
Brand Designer
Freelance
2020 - 2021
Worked with small business owners to craft thoughtful brand identities from scratch. Built strong foundations in typography, color theory, and layout while learning to communicate design value with clarity and confidence.
Services
Services
Services
Creative Workflows Delivered
Offering design systems, creative direction, and websites built to help individuals and brands stand out online.
Brand Identity Design
Logo Creation
Style Guides
Developing cohesive brand systems including logos, color schemes, and typography to create memorable visual identities that resonate deeply with your audience and maintain consistency across all channels and touchpoints.
Website Design & Development
Responsive Sites
Landing Pages
Designing and building responsive, user-friendly websites optimized for performance and conversions, ensuring your online presence not only looks stunning but also delivers seamless navigation and engagement across devices.
UX/UI Design
User Flows
Interactive Prototypes
Crafting intuitive, accessible, and engaging digital interfaces that prioritize user needs, enhance usability, and improve overall satisfaction to drive better interactions and meaningful digital experiences.
Creative Direction & Strategy
Brand Strategy
Visual Guidelines
Providing visionary leadership and strategic planning to maintain brand consistency, oversee creative projects, and align visual storytelling with business objectives across all marketing platforms.
Brand Identity Design
Logo Creation
Style Guides
Developing cohesive brand systems including logos, color schemes, and typography to create memorable visual identities that resonate deeply with your audience and maintain consistency across all channels and touchpoints.
Website Design & Development
Responsive Sites
Landing Pages
Designing and building responsive, user-friendly websites optimized for performance and conversions, ensuring your online presence not only looks stunning but also delivers seamless navigation and engagement across devices.
UX/UI Design
User Flows
Interactive Prototypes
Crafting intuitive, accessible, and engaging digital interfaces that prioritize user needs, enhance usability, and improve overall satisfaction to drive better interactions and meaningful digital experiences.
Creative Direction & Strategy
Brand Strategy
Visual Guidelines
Providing visionary leadership and strategic planning to maintain brand consistency, oversee creative projects, and align visual storytelling with business objectives across all marketing platforms.
Brand Identity Design
Logo Creation
Style Guides
Developing cohesive brand systems including logos, color schemes, and typography to create memorable visual identities that resonate deeply with your audience and maintain consistency across all channels and touchpoints.
Website Design & Development
Responsive Sites
Landing Pages
Designing and building responsive, user-friendly websites optimized for performance and conversions, ensuring your online presence not only looks stunning but also delivers seamless navigation and engagement across devices.
UX/UI Design
User Flows
Interactive Prototypes
Crafting intuitive, accessible, and engaging digital interfaces that prioritize user needs, enhance usability, and improve overall satisfaction to drive better interactions and meaningful digital experiences.
Creative Direction & Strategy
Brand Strategy
Visual Guidelines
Providing visionary leadership and strategic planning to maintain brand consistency, oversee creative projects, and align visual storytelling with business objectives across all marketing platforms.
Working with Kael elevated our brand completely. The visuals, tone, and attention to detail were exactly what we needed to stand out.
Olivia Park
Brand Strategist
Working with Kael elevated our brand completely. The visuals, tone, and attention to detail were exactly what we needed to stand out.
Olivia Park
Brand Strategist
Working with Kael elevated our brand completely. The visuals, tone, and attention to detail were exactly what we needed to stand out.
Olivia Park
Brand Strategist
FAQs
FAQs
FAQs
Frequently Asked Questions
Answers to the most common questions about working with me from timelines to tools, and everything in between.
Who do you typically work with?
I partner with creatives, founders, and small teams who value design that’s intentional, functional, and visually expressive — helping them create impactful work that reflects their brand’s essence.
What kind of projects do you take on?
I take on brand identity systems, creative portfolios, and fully responsive websites — everything crafted to tell your story, build trust, and move your audience to action.
How long does a project usually take?
Most projects are completed within 2–4 weeks. This includes strategy, design, development, feedback, and launch — all managed with a clear, collaborative workflow.
What tools do you use to work?
I use Figma for design, Framer for development, and Notion, Loom, and Slack for collaboration. Everything’s built for clarity, speed, and smooth communication.
How do I get started with you?
Reach out via the contact page. I’ll get back to you with next steps, and we’ll set up a quick call to align and begin.
Who do you typically work with?
I partner with creatives, founders, and small teams who value design that’s intentional, functional, and visually expressive — helping them create impactful work that reflects their brand’s essence.
What kind of projects do you take on?
I take on brand identity systems, creative portfolios, and fully responsive websites — everything crafted to tell your story, build trust, and move your audience to action.
How long does a project usually take?
Most projects are completed within 2–4 weeks. This includes strategy, design, development, feedback, and launch — all managed with a clear, collaborative workflow.
What tools do you use to work?
I use Figma for design, Framer for development, and Notion, Loom, and Slack for collaboration. Everything’s built for clarity, speed, and smooth communication.
How do I get started with you?
Reach out via the contact page. I’ll get back to you with next steps, and we’ll set up a quick call to align and begin.
Who do you typically work with?
I partner with creatives, founders, and small teams who value design that’s intentional, functional, and visually expressive — helping them create impactful work that reflects their brand’s essence.
What kind of projects do you take on?
I take on brand identity systems, creative portfolios, and fully responsive websites — everything crafted to tell your story, build trust, and move your audience to action.
How long does a project usually take?
Most projects are completed within 2–4 weeks. This includes strategy, design, development, feedback, and launch — all managed with a clear, collaborative workflow.
What tools do you use to work?
I use Figma for design, Framer for development, and Notion, Loom, and Slack for collaboration. Everything’s built for clarity, speed, and smooth communication.
How do I get started with you?
Reach out via the contact page. I’ll get back to you with next steps, and we’ll set up a quick call to align and begin.
Start your next creative project today
I’m available for new projects — branding, web design, or creative direction. Let’s collaborate and create.
A creative designer crafting distinctive brands and websites with intention, clarity, and style — helping creators and companies stand out with impact.
A creative designer crafting distinctive brands and websites with intention, clarity, and style — helping creators and companies stand out with impact.
© 2025 Kael. Created by Abel Gapani